How To Discover Niche Markets Using Keyword Research

Keyword research to discover niche markets is pretty simple, really. The first thing you need is a keyword suggestion tool. The purpose of a keyword suggestion tool is to give you some idea of how people are trying to find people like you.

There are several such services out there. Just Google "keyword suggestion tool." My favorite is:
http://freekeywords.wordtracker.com/

I type in a word related to an area of interest and I receive back the number of recent searches for keyword phrases that include the word I typed in. For example (just using the top 5):

"car" got me:

54860	play car racing games
38257	cars
16560	used cars
14363	play race car games
11614	car

and "automobile" got me:

6033	citizens automobile finance, inc
1160	citizens automobile finance, i
763	automobile insurance
638	automobiles
630	automobile

...which demonstrates how different markets use different words for the same thing.

If you want to do some relevant homework, build lists of ALL the terms related to your business, and if you haven't got a business, build lists of ALL the terms related to ALL your interests and you might discover a business waiting to happen.

Warning: This is a boring chore and I don't expect you to actually do it. However, if you do you will be miles ahead of your competition because you did your homework. Otherwise, you can call us at New Earth Arts.

Next Installment: Checking out the competition