Different search engines use different rules for determining which pages rise to the top of their results...and the rules are constantly changing. Nevertheless it is still worthwhile to understand the terms that play a part in the big picture:
URL Words = for neweartharts.com they would be new, earth, arts, wear, ear, hart, art
HTML Filename = The actual filenames of your HTML beyond index
TITLE Tag = What shows up at the very top of the browser
META Description Tag = What you see on the search engine listings
META Keywords Tag = A list of relevant keywords and phrases. Less used nowadays.
IMG ALT Text = Text behind the pictures for blind users. (Google likes this)
ANCHOR Text = Text that is highlighted with a hyperlink
H1, H2 and BOLD Tags = (Google likes these also)
All of which contribute to Keyword Density (The total percentage of your important keywords on the page, not to exceed 4%).
So if you have a page consisting of 100 words, you can see that it is only possible to elevate your word counts for 4 or 5 terms (20 or 25 out of 100 total words would be 4%) before your English sounds too repetitive. So there is an upper limit to how many words you can go for on a page.
Thursday, May 29, 2008
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